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Tamworth Market: the worst street market in Britain?

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George Street, Tamworth (24 Dec 2009)

George Street, Tamworth (24 Dec 2009)

Take a look at the photograph above, captured in Tamworth’s main shopping street just before Christmas. Now, from a retailing point of view, see if you can work out what’s wrong with that scene.

To the right of the man in the photograph are some of Tamworth’s permanent shops – the lifeblood of the town centre. To the left of him are the backs of market stalls, facing into George Street. What’s outrageous, in my view, is the space (or lack of it) between the two – a couple of feet at best, and certainly only room to walk through in single file. If you have a pushchair or are in a wheelchair, forget it.

The result is that not only are the shops almost entirely obscured from the street – as you can see in the shot below – but that even if you know the shops are there, it’s a real challenge to navigate your way inside.

Market stalls in George Street, Tamworth (24 Dec 2009)

Market stalls in George Street, Tamworth (24 Dec 2009)

Having negotiated my way into Card Factory, one of the shops most obviously affected, I waited at the till to make my purchase and remarked to the staff member about the difficulty I’d encountered getting into her shop. “It is a bit of a squeeze”, she agreed.

Admittedly, despite the obstructions, that particular retailer seemed to be doing a good job of attracting people into its store. I am amazed, however, that the retailers in Tamworth don’t seem to be making more of a fuss, given that the street market getting in the way of the shops seems to be an habitual problem.

The shot below, for example, demonstrates the difficulty I had in getting a clear shot of the new Home Bargains store (Tamworth’s former Woolworths) back in September. (Look closely, and you can recognise the same rug in both the December and September photographs.)

A similar scene a few months earlier (19 Sep 2009)

A similar scene a few months earlier (19 Sep 2009)

In the retail world, it’s certainly true that street markets provoke mixed reactions. To some, they are seen as a great way of bringing some extra theatre – and footfall – to a town or city centre. To others, they can too often play host to “fair-weather traders and moonlit flit merchants” who “leech off the back of the rest of the retail community”. Much depends, of course, on the type and quality of the particular market in question.

Tamworth Market, sadly, is one of the most dismal and disspiriting street markets I’ve come across in any of my travels, a state of affairs that makes its obscuring of the town’s shops even more unforgivable. Whenever I go and visit my parents in Tamworth – the place where I grew up, and still have a great deal of affection for – I make a point of seeing what’s happening in the town centre, and each time the market is the one thing that infuriates and frustrates me the most.

Tamworth Market (24 Dec 2009). Photograph by Graham Soult

Tamworth Market (24 Dec 2009)

Reportedly held since Saxon times, Tamworth’s market has a remarkable heritage, and is something that has potential to be a real asset to the town. What a shame then that on the 450th anniversary of its incorporation, by Queen Elizabeth in 1560, today’s market is such a sorry affair.

To have ramshackle ‘stalls’ in the middle of the town’s main shopping street, where traders display goods on a stack of cardboard boxes, is nothing short of a disgrace. Indeed, when the town has a sizeable open space – St Editha’s Square – that seems entirely capable of accommodating a large number of market stalls with some degree of orderliness, I never understand why they have to be shoehorned into George Street at all.

A near-deserted Gungate Precinct awaits demolition (22 Dec 2008). Photograph by Graham Soult

A near-deserted Gungate Precinct awaits demolition (22 Dec 2008)

For as long as I can remember, Tamworthians have grumbled about the lack of big-name or quality stores in the town centre – no M&S, Debenhams, Bhs, Primark, River Island or Next, for example (though a few of those names, plus many others, are now accommodated at the Ventura Park out-of-town retail development, about 15 minutes’ walk from the town centre).

The planned redevelopment of the Gungate Precinct by Henry Boot – a scheme known as Tamworth Junction – is set to provide Tamworth with its first major town centre shopping development in more than thirty years, with an opportunity to offer those missing retailers the size and quality of space that has been lacking to date.

However, if any property scouts had been visiting Tamworth the day that I was there, they would have come away with the impression of a town centre where the shops play second fiddle to the market stalls – hardly an incentive for any prospective retailer to invest in the town.

Tamworth town centre from the Castle mound (22 Dec 2008). Photograph by Graham Soult

Tamworth town centre from the Castle mound (22 Dec 2008)

What is particularly frustrating is that Tamworth town centre has such a lot of potential as an attractive and distinctive retail destination. Tamworth Castle, St Editha’s Church and the Town Hall are historic buildings of importance and beauty, each one a dramatic landmark within the town centre.

St Editha's Church, Tamworth (22 Dec 2008). Photograph by Graham Soult

St Editha's Church, Tamworth (22 Dec 2008)

Tamworth Town Hall (22 Dec 2008). Photograph by Graham Soult

Tamworth Town Hall (22 Dec 2008)

Lined with interesting old properties, Lower Gungate, Market Street and Little Church Lane are all streets of real character and charm, populated by many independent shops. It’s no coincidence that the absence of market stalls allows these streets to be properly appreciated.

Lower Gungate, Tamworth (22 Dec 2008). Photograph by Graham Soult

Lower Gungate, Tamworth (22 Dec 2008)

Market Street, Tamworth, looking towards the Town Hall (22 Dec 2008). Photograph by Graham Soult

Market Street, Tamworth, looking towards the Town Hall (22 Dec 2008)

The town having a Co-op department store – run by the still independent Tamworth Co-operative Society – is also something of a novelty these days, yet it has managed to evolve and maintain its position at the very heart of the town’s shopping experience at the same time as other regional Co-ops have exited non-food all together.

Co-op department store, Tamworth (19 Sep 2009). Photograph by Graham Soult

Co-op department store, Tamworth (19 Sep 2009)

The Ankerside Shopping Centre is also a significant asset, and has aged quite gracefully in the thirty-odd years since it opened. Though it lacks a well-known department store as an anchor, the presence of one of the few Dunnes Stores outside Ireland gives Ankerside something different to everywhere else. Equally, the relatively small number of empty units is an undoubted positive in the current economic climate – and nothing short of a miracle, given that the out-of-town Ventura Park features even more retail floorspace than the town centre.

Ankerside Shopping Centre, Tamworth (22 Dec 2008). Photograph by Graham Soult

Ankerside Shopping Centre, Tamworth (22 Dec 2008)

With so many assets, its frustrating that a visit to Tamworth town centre can still leave such a negative overall impression – an observation seemingly shared by John Harper at the Tamworth Herald newspaper, who questions why “the dreary, lacklustre place it is becoming” cannot be transformed  into “a thriving tourist centre”.

Certainly, comparing Tamworth to some of the other, more successful town centres that I’ve visited recently, I can’t help feeling that Tamworth’s powers-that-be need to have more confidence in what they’ve got, and in what they could have.

If nothing else, the place deserves so much better than a bloke in the street selling random stuff out of a box.


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